Review: The 100/0 Principle – Al Ritter

A few weeks ago, I walked into our staff meeting to find a small book of about 100 pages waiting for us on the conference room table.  After we finished our tactical meeting, my boss asked if we would help him by reading this book by Al RitterThe 100/0 Principle, as he was looking for feedback on the principles for use in some outside work he was doing.


The principle is simple.

Invest 100% into a relationship and expect 0% in return.

Simple enough right.  Wrong.  Relationships imply that we give ourselves.  We are more than happy to invest in relationships when we know that we are going to get something in return or when we like the person.  Ritter flips you over and challenges you to invest when you don't like the person.

What?  I have to care about someone when I don't want to?  Yep.  Ritter identifies five key areas that can help us learn to employ the 100/0 principle.  Here they are:

  1. Take responsibility for the change
  2. Listen (active)
  3. “How” you know someone
  4. Re-shape your viewpoint
  5. Becoming the “new” you

In theory this is simple; in actuality – not so much, especially when you come against someone who doesn't share your zeal for whatever it is you are working on.  The bottom line is:

Invest in the relationship.  If you get something back – great, if not – no harm.

It's a quick read and you can stick the principles by your computer to remind yourself to invest more.  I encourage you to pick it up today.

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I help facilities manager and planner create spaces that are backed by research, engage employees of all generations, and drive business objectives. I am also the founder of Dave's Book Club – a once per month reading experience designed to help professionals grow their influence.

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2 thoughts on “Review: The 100/0 Principle – Al Ritter

  1. Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

    1. Thanks for stopping by and I’m glad you liked the post. I have a few more book reviews coming out. Look forward to hearing your comments.

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