Gary, of Wine Library, tells us of his humble beginnings working in his parent's store as a teenager. Even then he saw a need, people couldn't decide which wine they wanted. So, he studied up on the subject and realized he loved wine, at least understanding it in the beginning.
This book shows you how to:
- Recognize your passion
- Leverage social media to extend or build your brand
- Embrace a customer service model
- Enjoy every aspect of your passion
He has since become a main player in brand management and is a passionate user of social media, provided it fits in with his strategy. This book is not simply a read and never touch again book, but rather a book to reference throughout your journey of “passion” building. I listened to the book, but I will probably pick up an e-book or even the hardback version of this book for my library.
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