Scott McKain‘s Collapse of Distinction is part of Thomas Nelson‘s new NelsonFree book collection in which you get the hardback version along with the ability to download an e-book version for Kindle or other devices & the audiobook.
Scott stipulated that our businesses need to become distinctive if they want to survive. If all businesses were the same, then the only distinctive measure is price. His parents ran a successful market in a small town & beat out a larger supermarket chain because they were distinctive offering customer service far and above the competition. Starbucks, Apple, High Point University, Southwest and many more offer unique & distinct services or experiences that put them a cut above the competition.
McKain points out that there are four cornerstones to distinction:
- Clarity – know what you are good at (vision)
- Creativity – Les Schwab tires – run, don't walk to the cars
- Communication – tell your story – people love stories
- Customer Experience Focus – give the customer something great
Big companies who understand that distinction is the key to a brand's longevity in the marketplace will understand what has made Apple, Starbucks, and Southwest great companies. This book is a must read for anyone who needs to restart their business or understand how to grow & transform what makes their company great. Be the Leader of the Pack! Be Distinct!
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