Blogs are pervasive and they are creeping up in Corporate America as well including company intranets (like this one) and extranets. Companies such as Thomas Nelson, GM, and IBM all support a culture of internal and external blogging. GM launched their “fastlane” blog (now, GM Next) to get information to the media.
Thomas Nelson's CEO, Michael Hyatt, blogs on life, running, and of course, publishing. He encourages his employees to blog and even includes guidelines so that the blogs would not be misused, because after all, they are representing Thomas Nelson even though their content was their own. It boils down to a respect issue – respect yourself and respect others.
In The Corporate Blogging Book by Debbie Weil, she offers many great ideas for how executives and non-executives about starting and maintaining blogs. How can blogs re-shape internal corporate communications? Here's a few ideas:
- Connection: Great way for senior leaders to share vision & mission as well as mentor those in all levels of the organization.
- Creates Dialogue: The goal of blogging is to create conversation. Done appropriately, the conversation between senior leaders and the general populous could be enlightening and exciting.
- Get the Word Out: What's hot, what's not – we won this contract, organization announcements, etc – its all a user subscribed feed so the author writes it one place and boom its in their email box and its stored in a database.
- Collaboration: Ideas can be pitched, refined, and developed all over a blog.
- Growth: What are you learning? Book recommendations, training takeaways – its all about “Adding Value“.
These are just some of the ideas how blogs can help re-define culture. As with anything, its not about the destination, it's about the journey. Blogs can help us grow, learn, and embrace new ideas.
Food for thought: Should Corporate America employ more blogs both internally and externally? How? What would you like to see happen? Is this the right time?
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